“I have had a passion for business from quite a young age and actually started my first business at the age of 18. I am driven more about business and all that it entails and a little less about the actual industry. However, saying that, I am certainly passionate about the aesthetic industry since establishing Advanced Cosmeceuticals. Being in an industry that is ever evolving with exciting developments in products and procedures makes it both a challenging and inspiring world that I love being a part of.”

“When I set up Advanced Cosmeceuticals in 2006, it was always my goal to establish a reputable and reliable company that would become a trusted name within the industry.  It has always been my aim for the company to have a reputation that is seen as ethical and with integrity. I believe we have achieved this by offering scientifically-proven, results-driven brands in conjunction with a team who provide a level of client service that goes above and beyond.”

“All brands are carefully selected based on their performance and results. There is extensive research conducted prior to introducing a brand to our stable – from meetings with CEOs, visiting head office, lab premises and ensuring that the brand’s philosophy, research and development is in line with our company’s. Advanced Cosmeceuticals represents brands from all over the globe that are deemed high performing with proven results, all with the backing of science and research.”

“I see it as a journey that I am constantly growing and learning about so there really is nothing I wish had known starting out, as it is all part of the process.”

“For us, it is critical. If a brand is not scientifically backed, it won’t be part of our stable. We pride ourselves on distributing brands that not only provide proven results but also have the studies and research to back them.”

“I didn’t have mentors per se but some amazing colleagues in the industry that I could bounce ideas off and always turn to for suggestions and advice.”

“I enjoy being in a position that I can oversee the entire operation but as my team will attest, I also thrive being on the ground, meeting with clients and constantly developing the company. I’m grateful for the opportunity to learn and grow within an industry that is constantly evolving.”

“It was definitely when international websites started selling our brands at immensely discounted prices into Australia. Our core clients are bricks and mortar clinics, so dealing with many of our clients who were understandably very concerned by the loss of business to websites was one of the biggest challenges I had to face.”

“The technology in skincare formulations just keeps evolving and it’s incredibly exciting to be a part of. I think the advancements made in Vitamin A products is an incredible trend. The research and developments made in derivatives of Vitamin A products will be one to watch. I also think we will see more developments made in delivery systems to keep active ingredients stable while also penetrating the deeper layers of the skin to achieve more potent results. Another growing trend will be in formulating skincare that works in combination with non-invasive cosmetic procedures – technology for both is constantly improving with outstanding outcomes.”

“I’m a great believer in competition as it provides a healthy environment for your business to grow. Having been in the industry for 13 years now and learning to adapt with the constant changes is an exciting challenge. It has enabled Advanced Cosmeceuticals to go from strength to strength in terms of the brands we represent and our positioning in the market. I believe our multi-layered approach of offering skincare/treatments combined with our amazing devices has placed us in an incredibly fortunate position, benefiting both our clients and their patients.”

“I work as hard as my team and am not afraid to get my hands dirty.

I don’t believe in micro-management – I employ skilled people to do their jobs and trust that they will do just that.

I will always give people the benefit of the doubt – we are all human and we all make mistakes and I don’t believe you get the best out of people by instilling fear. I encourage everyone to acknowledge any shortfall, learn from it and become better – and the same applies to me.”

“I am lucky to find inspiration via the people I work with. We have such an amazing team at Advanced Cosmeceuticals that I find myself inspired by them on a daily basis.”

“I think having a distinct business philosophy and being clear in your company’s direction is incredibly important. It’s easy to lose sight of your vision and be influenced by other aspects but staying true and focused is key. It’s important to know your market, as you won’t succeed by trying to be all things to all people.  It’s also vitally important to build a team that represents the company’s philosophy and ethics, as they are the face of your brand.”

“Trust your instinct and gut feeling – it will never, ever let you down in the long run.”

“Think big. You work as hard in a small business as you do in a large business but often with less potential and less reward. Maximise your time and energy and reach for the stars.”

“Definitely travelling as well as doing more volunteering for charity organisations.”

“Walking, working out at the gym and listening to classical music all help me wind down as does a nice glass of wine and beautiful food.”

Original Source: Anita Quade - Professional Beauty